GMI's Jon Puleston and Engage Research's Deborah Sleep Win ESOMAR Award for Best Methodological Paper
Jury Says the Paper ‘A Must Read’ for Quantitative Researchers
London, 23 September 2011 - Jon Puleston, VP of Innovation at GMI (Global Market Insite, Inc.), and Deborah Sleep, Founder and Director at Engage Research, received the award for Best Methodological Paper during the ESOMAR Congress 2011 held from 18 to 21 September in Amsterdam, the Netherlands. Their paper, called ‘The Game Experiments,’ researched how gaming techniques can be used to improve the quality of feedback from online research.
"What a delight to see evidence of the impact of gamification principles based on long term experimentation,” said the jury. ”This paper is a must read for all quantitative researchers looking for practical evidence about this emerging paradigm.”
The award is given to the paper with the greatest technically innovative interest and adds to the tools available to researchers. ‘The Game Experiments’ beat six other entries.
"The satisfying aspect of this award is not only that is recognizes the veracity of the research but it also supports a piece of work which can make a tangible difference to both the research community and its clients in improving the quality and quantity of engagement and feedback from online research", said Sleep.
“I’m thrilled about winning this award together with Deborah,” said Puleston. “It is great to see the industry recognize the importance of innovative survey design methodologies like gamification and the impact they can have on acquiring consumer insights. We are looking forward to continuing to develop new and innovative techniques for online research.”
About Engage Research
Engage Research offers a broad range of experience across brands, categories, markets & business issues using a wide range of research techniques in markets across the globe. The company has particular expertise in innovation, consumer & market strategy, brand and communications, pricing & conjoint research in the drinks and media sectors particularly. www.engage-research.com
GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 with global headquarters in Bellevue, WA, GMI has operations in America, Europe and Asia Pacific. In September of 2011, WPP-owned Kantar and Lightspeed Research acquired GMI. Lightspeed Research will be aligned with GMI to create one of the world's largest online panel and sample providers. For more information, please visit us online at www.gmi-mr.com.
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