Online Panel Integrity

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GMI is devoted to offline and online panel integrity. In addition to adhering to the highest standards of panel quality and guaranteeing pure sample for your research needs, GMI has launched PureSample, a collective panel integrity database geared at eliminating deceptive panelists from the entire industry. Visit PureSample.com

For years, GMI has been using increasingly advanced filtering techniques to identify deceptive panelists while protecting panel integrity. GMI's panel integrity database is now available to anyone, partners and competitors alike. The benefits to you are simple: fewer deceptive panelists means higher quality and lower cost sample.

View a Frost & Sullivan white paper about GMI panel integrity

Ensuring panel integrity

In our years of experience in online panel recruitment, we have maintained our panel integrity by adhering to the following principles:

• Screen before we survey
  Email invitations are only sent to double opted-in registrants.
• Purge straight line clickers
  Metrics and responses are closely monitored to ensure no one is just mindlessly clicking the same response or pattern of responses through the online survey.
• Eliminate Speedsters
  Minimum time thresholds proactively weed out responses that appear to be the result of fast, careless answering.
• Scrub email addresses
  Contact information is checked against our panel integrity databases to avoid sending multiple invitations to the same respondent.
• Permanently block suspicious email addresses, domains and IP's
  Online survey takers that are known to have provided inaccurate data are blocked increasing panel integrity.
• Panel partner approval
  Our approved panel partners are selected based on their panel quality. Our qualification criteria includes ensuring that panelists are double-opted in, that vendors comply with all industry research conventions, and that they adhere to the same quality standards GMI upholds.